• Joe Wilkinson

The Personal Economy



Over the last decade, our world has moved to a digital world. Shopping, social lives, and working relationships are almost entirely digital. This switch has driven a rise in demand for a matching skill set. If you can write software, build a website, write social media copy that drives interactions, you are valuable. We as a society have adapted. Spending our time perfecting a digital life.


This new digital world has opened many doors. Connecting old friends and new acquaintances. Reaching previously unreachable lands. This is powerful but comes at a cost. Now that we have adapted and everyone has this ability to connect digitally, the focus is digital relationships. How does someone separate themselves from the noise?


Personal connection.


It has never been easier to send in an application for a job. So, everyone from anywhere sends in their application, hoping for the best.


To see how this changes the hiring process, think about HR’s point of view. Hundreds of resumes for each position. Each one only gets a few seconds of their attention, if you’re lucky. Instead of adding to the overload, find a way to reach the decision maker personally. Show that you are the type of person to go above and beyond. Stop by the office. Ask informed questions. Get to know people in-person. Help them understand what working with you is like. It makes the decision easy for them.


This is relevant in so many aspects of our life. So many people wish their friends a happy birthday on Facebook and nothing more. Even a text makes you stand out. With minimal effort, you can stand out from the noise. Make a real connection with a real person. Be remarkable. You just have to go the extra step and literally meet someone halfway.

Whenever society has gotten too enthralled with an innovation, we shift our focus away from what really matters. There is always a correction. The next generation of impactful people will thrive because they have mastered personal connection. This next decade will be the decade of the Personal Economy.

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